Leading one of the largest Tech & Games community in MENA (Arabhardware) which contains forum, web portal, printed & online magazine, and e-commerce. The latest Tweets from Arabhardware (@AHW_Website). تابعنا على الحساب الجديد @arabhardware. By: Alaa Basyoui & Nadeen El-Fekky. Entertainment and gaming play an essential role in our daily lives, no matter how old we get. With all the responsibilities.
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For one, they offer high-end hardware, which is scarce in Egypt.
That would pit them against the likes of JadoPado and Saletabbut it will be an interesting rivalry to watch as they come at the market from very different places. Currently the company only ships to Egypt, via Aramex, offering cash on delivery, credit card payment, and the option to pay at their office.
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Late last year, after becoming the largest IT community in the Middle East, the company finally turned on an e-commerce portal. Thank you for subscribing to Wamda magaazine Neither JadoPado or Saletab started with that luxury, and it may make the transition for ArabHardware easier when they look to expand.
After slowly building the platform for four years, the team felt it was time to launch arabhardaare website and broke away in to start their own site, ArabHardware. Recently, however, the company has encountered challenges above and beyond the regular e-commerce struggles of dealing with COD, educating the market, and building trust.
Media Research Communities Events Email address: Secondly, ArabHardware also offers customers the ability to customize their own computer build online, choosing graphics cards, memory, and other additions, which the team will assemble in-house and ship to their door.
If they can find investment, they plan arabharfware open arabhwrdware new head office in Dubai, and take on the Gulf market. The founders, Ibraheem Hamdy and Mohammed Kamal, then launched a review lab in to offer online testing videos and reviews of different hardware products, making recommendations and how-to videos for users.
With a nowstrong community of registered users and active readers, the hardware company today even has the ability to make or break a product with their reviews.
Most distributors in Egypt who buy products abroad are only willing to buy low to mid-range quality hardware because of the huge cost of purchasing and storing high-quality inventory they may not be able to resell, explains Mazhar.
Wamda December 30, But, ArabHardware offers two main differentiating factors, that the founders hope will help them inch up their margins. Now, ArabHardware is seeing a noticeable dip in business from instability in the country.
Subscribe To the newsletter. As the community continued to expand, demand for regular content led ArabHardware to release their first digital and print magazine for the region in Inventory is sourced from in-country distributors in Egypt or from manufacturers in Taiwan and Asia.
How ArabHardware built a strong community in Egypt and pivoted into e-commerce – Wamda
The upshot is that ArabHardware is a profitable company with a large community behind it, that will now be forced to scale further outside Egypt to find more stable revenues and hit that higher margin they are hoping for. Over the next three years, their community grew in Egypt, Saudi Arabia, and elsewhere in the Gulf.
After their community stopped buying, the company was forced to recall its products. Challenges to scaling in Egypt Recently, however, the company has encountered challenges above and beyond the regular e-commerce struggles of dealing with COD, educating the market, and building trust.
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Jehad El-Sayed December 24, For example, says Mazhar, ArabHardware called mgaazine one Egyptian distributor who was selling refurbished hardware and computer components as if they were new. Subscribe to our newsletter I want to receive: But customers in Egypt are actually willing to pay for more high-quality products, like the newest Nvidia graphics card, says Mazhar.
Compounding some of these issues, Mazhar also that inflation in Egypt is having a negative effect on sales.
Triska Hamid December 26, The team started off back in with a small volunteer-based Arabic hardware forum on a small Egyptian website, offering a space for hardware consumers magwzine techies to discuss new releases and the latest technologies in the region.